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Easy Recipes & Meal Planner: Partnerships With Food and Grocery Businesses

How grocery, meal-kit and recipe businesses could work with Easy Recipes & Meal Planner, whose pantry tracker links what people own to what they cook.

By Published 3 min read

Reign Creative LLC makes Easy Recipes & Meal Planner, which this article links to, so we have a commercial interest in it. How we write and check articles.

AI-assisted article. Drafted with AI tools from the sources cited below and checked by automated tests and an AI editorial review. No person has reviewed it yet. How we write and check articles.

Key takeaways

  • Easy Recipes & Meal Planner combines a recipe collection, weekly planner, pantry inventory and nutrition information in one app.
  • Recipes start at one serving and scale, with quantities and available calories and macros adjusting to match.
  • The pantry tracker suggests recipes from what is already in the kitchen and shows what is missing before shopping.
  • Grocery and meal-kit businesses and recipe publishers could explore recipe licensing, sponsorship, cross-promotion or integration.
  • Allergy flags are prompts to check, not guarantees, and partner material must say so; all talks are nonbinding.

Easy Recipes & Meal Planner connects four things: what people cook, when they plan to cook it, what they already own, and what it contains nutritionally. That chain from pantry to plate is what makes it interesting to grocery businesses, meal-kit companies and recipe publishers, and this page explains how a partnership could work.

Four tools that feed each other

The app's page on this site describes a recipe collection, a weekly planner, an ingredient inventory and nutrition information, designed so that "the planner knows what you own, and cooking a planned recipe can update what you own".

  • Recipes have clear ingredients and step-by-step directions, browsable by meal type, cuisine and dietary preference.
  • Servings scale properly: every recipe starts at a one-person serving, and ingredient quantities and available nutrition, meaning calories, protein, carbohydrates and fat, adjust with the serving size.
  • The pantry tracker lists what is in the kitchen, surfaces recipes using those ingredients and shows what is missing before a meal is chosen.
  • The planner has breakfast, lunch, dinner and snack slots for the week.
  • An allergy log records reactions with notes and timestamps, and recipes are flagged when an ingredient matches something recorded.

It is free with ads, and Google Play lists in-app purchases.

Where grocery businesses fit

The "what is missing" step is the moment a plan turns into shopping. For a grocer, that suggests partnerships around cross-promotion, sponsorship of seasonal recipe collections, or integrations supported by the app's existing capabilities. The proposal that would make most sense is one that keeps the user's list honest: it should still show what they need, not what a sponsor would like them to buy.

Where meal-kit companies fit

A meal-kit company's portioned recipes with ingredient lists would be close to the app's own format. Licensing a set of a company's recipes, or co-developing a collection, could give users a way to plan with them alongside their pantry. Because the app scales from one serving, kits designed for two or four could map onto its serving controls.

Where recipe publishers fit

For a publisher with a library of tested recipes, arrangements to discuss include licensing, publishing and distribution, localisation into other markets and cuisines, and white-label versions where technically feasible.

Accuracy and allergy rules

Food partnerships carry real responsibility, and the listing and the app's page on this site set the limits:

  • Nutrition appears only for supported recipes. Where data is missing, the app does not estimate it, and partner recipes would follow the same rule.
  • Allergy flags are prompts, not guarantees. They depend on what users log and on each recipe's ingredients, so users should always confirm ingredients and labels.
  • No health claims. The app plans and informs; it is not medical or dietary advice and does not prescribe a diet.

A worked example: one recipe, scaled

A licensed recipe lists 75 g of dry pasta per serving. A user plans it for a household of three, so the app scales the quantity to 3 × 75 = 225 g, and the available nutrition scales with it. If pasta is already on their pantry list, the app does not show it as missing; if it is not, pasta shows up as something to buy. The partner's recipe is used and the shopping step reflects what the user recorded.

Acquiring the meal planner

Reign Creative LLC is open to serious discussions about acquiring this app individually, alongside the other food and health apps, or as part of the portfolio. This page publishes no prices, valuations, revenue or user numbers, and it does not constitute an offer.

The mechanics of a sale run through Google Play's developer-account transfer. Google's help says the new owner's account needs an active payments profile because the app has in-app products, and that if the new account uses a different default currency, an app with in-app purchases is unpublished after the transfer until the new owner has verified the new prices and published it again. Promotions do not carry over, test groups must be rebuilt, and the original account keeps its orders and earnings reports.

Raising an idea

Use the partnerships page or write to ReignCreativeSupport@gmail.com with a brief introduction and the idea. Please do not include confidential, financial or personal information in a first message. Discussions are nonbinding, and any arrangement depends on due diligence and terms both sides sign.

Related guides: how to meal plan for the week, cooking from what is in the pantry and meal planning on a budget. The app is one of our health and nutrition apps.

Good to know

Frequently asked questions

Could a meal-kit company add its recipes to Easy Recipes & Meal Planner?
Recipe licensing and co-developed collections are among the arrangements Reign Creative LLC is open to discussing. Recipes would need clear ingredients and steps, and nutrition shown only where data supports it.
Does the meal planner know what is in a user's kitchen?
Only what the user enters. The pantry tracker keeps a list of ingredients people record, suggests recipes that use them and shows what is missing; cooking a planned recipe can update that list.
Can the meal planner guarantee allergy safety?
No. The app's page on this site says allergy flags depend on what users log and on each recipe's ingredients, so they are a prompt to check labels, not a guarantee. Partner content would carry the same caution.
Is Easy Recipes & Meal Planner available to acquire?
Reign Creative LLC is open to serious acquisition discussions. No prices or figures are published, nothing here is an offer, and any sale would go through Google Play's transfer process.

Sources

  1. Easy Recipes & Meal Planner (opens in a new tab)Google Play — accessed
  2. Transfer apps to a different developer account (opens in a new tab)Google Play Console Help — accessed

About the author

— The independent app studio that builds the apps covered on this site and publishes every article here. On Google Play it publishes as Reign Collective Apps.

We use AI tools to help research, draft and edit our articles. Each article lists the sources its factual claims rely on, and details about our apps come from their live Google Play listings. No article on this site has been reviewed by an independent expert unless the reviewer is named on it.

No person at Reign Creative LLC has read this article in full. It was published after automated checks and an AI editorial review, which are described in our editorial policy and are not the same as a person reading every sentence.

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